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Wix eCommerce Review

Updated: Oct 16, 2022

If you're looking to build a website, you've probably heard of Wix. It's a popular website builder that lets you create a professional-looking site without ever touching code.

That means if you want to set up your first online store, Wix is the perfect platform for your online business.

Wix eCommerce: Overview

With Wix eCommerce, you can create a professional-looking store in minutes, without any prior experience or design skills.

No hosting, coding, or stress is needed! Simply pick the template and customize it by dragging elements around on pages - there are even tools for adding text boxes so customers can leave notes about their purchases with ease.

So how do we know that Wix eCommerce is the best online store builder on the market? We went through all of the essential elements, from features and pricing to the simplicity of use.

This article will walk you through what we discovered and whether Wix eCommerce is right for you.

Spoiler alert: we think it's a great choice!

Wix eCommerce: Ease of Use

When it comes to eCommerce, there are a lot of different platforms to choose from. It can be tough to decide which is right for your online business.

But I have good news: Wix makes it easy to get started with eCommerce with just a few clicks.

You can use Wix's built-in editor to easily add text boxes, images, and more to your website. This makes creating a website easy for anyone, regardless of their experience or skills.

Thanks to Wix eCommerce features, setting up an online store has never been easier. With its user-friendly drag-and-drop editor, you can build websites without ever having to touch any code!

Wix eCommerce: Flexibility of Themes and Templates

Wix is the best place to go if you want your online store site to look professional. With over 800 templates and 100 of Wix's eCommerce templates explicitly designed for an eCommerce environment, starting from scratch will be a piece of cake!

With Wix, you can preview your template and make sure it’s exactly what you want before publishing. This is important because once a site has been published on the platform, there are no switching templates.

This means that your template design should be perfect for publishing on Wix because you can’t switch templates once published. So make sure to preview and check for any mistakes before hitting “publish."

All these designs are optimized both on desktop and mobile devices, giving you the option to tweak them individually. Hence, they reflect your needs ideally, no matter what device or screen size is being viewed at any given moment in time!

Wix eCommerce: Sales Tools and Features

Wix eCommerce has everything you need for an online store builder. It offers everything you need to start selling, including powerful eCommerce tools and advanced features.

You can easily add products, set up pricing, and take payments. Plus, Wix's built-in marketing tools make promoting your store and getting traffic easy.

Product Types

Wix doesn't put any limits on what you can sell in your store- whether it's physical or digital items. You can sell a vast array of items, such as music files and ebooks to handmade scarves.

Wix has plenty of options for businesses that rely on accepting bookings and people paying for classes. You can accept payments through the WIX Booking App, although you cannot list these services as actual products in your store with this option.

When it comes to setting up a shop on Wix, there are no hard-and-fast rules about the types of products you can sell.

So whatever it is you want to sell, Wix gives you the freedom to do it your way.

Product Presentation

Design is one of the most important things to consider when setting up an online store. You want your store to look professional and attractive while also being easy to use.

And yes, they excel in providing Wix eCommerce templates for online stores! With user experience and branding as clear priorities, Wix theme design options are both attractive and functional.

With Wix's built-in Product zoom, you can show off your products in an engaging way.

Product images with zoom function allow users to see your products' details in an easy-to-navigate format. Users can also add expandable ‘info sections’ that include product descriptions, size charts, and shipping information for when customers need it most!

To add some personality to your product pages, you may edit some elements of the design (such as colors or fonts), like customizing your ribbon to promote “Bestseller” or "new products."

Product videos provide a great way to showcase your products and create an even better customer experience. They aren’t built-in, but easy enough with Wix's drag n' drop editor!

Payment Options and Fees

Wix offers a comprehensive payment solution that should cover most people’s needs. There are over 50 different payment options to choose from, and the in-house Wix Payments gateway is an excellent option for online stores that want to keep everything under one roof.

Plus, with SSL encryption and the ability for customers to store their credit card details on your site, you can be sure your transactions are as safe as possible.

And with the 'My Wallet' feature, customers can store their credit card details in a secure section of your website. That way, they can check out quickly and easily the next time they visit.

Inventory Management tools

If you're selling products through your Wix online store, you'll want to make sure that you're staying on top of your inventory. The Wix Stores app makes it easy to do just that.

With the app, you can choose how to manage your inventory, track product numbers, and automatically mark items as out of stock.

The only drawback? The limited inventory options might be too limiting if growth in sales demands more than 20 items on hand at one time but hey - there's always mass importing CSVs (Comma Separated Values) from spreadsheets, right?!

Shipping Options

Whether you’re a small business just starting out and need help managing shipping or an entrepreneur with a wide range of products to sell, Wix has the tools you need to make the process easy and seamless for your customers.

With ShipStation integrated into your online store, you can focus on what you do best—running your business!

Plus, Wix allows you to print personalized shipping labels. This can be a great way to build your brand image, as well as to track orders and set shipping and tax rules for your products. You can also include special instructions, such as delivery times or preferred carriers.

So, when your customers receive their orders, they'll see your branded shipping label and know that you're a professional business that takes care of its customers (regular customers, here we come!).

Abandoned Cart Recovery

Wix's abandoned cart recovery feature helps you to automatically email customers who've left items in their carts and then gone off-site before completing the checkout.

It generates leads for your business by getting people back on track with what they were looking at when browsing or purchasing, which is an easy way of increasing revenue!

Multichannel Selling

Multichannel selling is a great way to reach your customers, appeal to different channels, and increase exposure. Wix supports your ability to sell across social media such as Instagram - helping make it easy by integrating with your website!

You only need to use a third-party app, such as Ecwid, which links with your Wix site and adds extra features, to sell on Facebook and Pinterest.

The Wix Stores app

If you’re looking for some extra firepower to take your eCommerce store to the next level, be sure to check out the Wix app market (aka Wix Stores app).

This Wix app market is your one-stop shop for all things eCommerce. With over 200 apps to choose from, you’re sure to find something to help take your store to the next level.

There you’ll find a wealth of apps – from simple tools to advanced integrations – that can help you boost sales and engage customers.


SEO is one of those things that can be easy to do once you know how, but it’s also something that can be easily messed up. Thankfully, Wix has your back with Wix Seo Wiz.

This powerful SEO tool provides you with everything you need to optimize your Wix store for better search engine rankings. It's designed to help you identify and fix common SEO problems, so your site can rank higher in search results.

In addition to helping you rank higher in search engines, Wix Seo Wiz also provides valuable insights into how you can improve your site's overall performance.

Wix eCommerce: Pricing

As an online store owner, you have a lot of things to think about when it comes to your eCommerce website. One of the most important considerations is price.

You want to find an affordable platform with the features and functionality you need to run your Wix store effectively.

Wix is a popular eCommerce platform, but how does its pricing compare to other eCommerce platforms on the market? Let's take a look at Wix eCommerce pricing.


Wix offers four different pricing plans for eCommerce businesses. The main difference between the plans is the number of products you can sell on your online store.

  • Wix Business Basic plan

It is the most affordable option, starting at $23 per month. With this plan, you can sell up to 10 products.

  • Wix Business Unlimited plan

This eCommerce Business plan starts at $27 per month, and you can sell up to 100 products.

  • Wix Business VIP plan

With this plan that starts at $49 per month, there are no limits on the number of products you can sell.

  • Wix Enterprise plan

This plan has custom priced based on your specific needs and offers custom product limits.

Wix also offers a few add-ons that you can purchase à la carte, such as abandoned cart recovery ($9/month), automatic tax calculations ($17/month), and product filtering ($12/month).

Pros and Cons

One of the most significant advantages of Wix eCommerce pricing is its affordability. The entry-level pricing for Wix is very reasonable, especially compared to other platforms on the market.

Additionally, Wix doesn't require any long-term contracts, so you're not locked into a specific price for an extended period of time. This makes it easy to scale up or down as needed without worrying about breaking a contract.

Wix eCommerce is known for its flexibility- which is great for those who need it. You can choose from 4 different plans and add-ons à la carte to fit your needs and budget.

And if you need even more flexibility, the Enterprise plan offers custom solutions for larger businesses.

The only downside is that Add-ons can quickly increase the price. But hey, at least you have the option to tailor your website to your specific needs!

So overall, the pros definitely outweigh the cons when it comes to Wix eCommerce pricing.

Wix eCommerce: Help and Support

We know that life is full of surprises. Sometimes those surprises come in the form of website issues. That's where Wix eCommerce support comes in.

Their Help and Support team is always ready and waiting to help solve whatever problem you may have on your Wix store- no matter how big or small.

So if you're ever stuck, don't hesitate to reach out.

It offers multiple support options, including:

- Phone support

- Social media support

- Community forum

- Email support

- Video tutorials

- 24/7 on-page editor support

- In-depth knowledge base

Wix has articles for those who like to lose themselves in detailed articles, and if you'd prefer talking to a real person, they have that option as well.

It doesn't offer live chat, but this shouldn't be a problem between its incredibly in-depth knowledge base and social media support.

Wix eCommerce: The Verdict

When it comes to setting up an online store, there are a lot of options out there. But if you're looking for the best of the best, then you need to check out Wix eCommerce.

All in all, it is the ultimate business platform for beginners and experts alike to make their online store a success.

Plus, there are tons of eCommerce features and plugins to choose from to really customize your store and make it stand out from the competition.

And if you're worried about the technical stuff in your Wix store, don't be - they take care of all of that for you.

You can't go wrong giving it a try, as Wix eCommerce offers affordable pricing and excellent customer support.

Wix's built-in marketing tools make promoting your online store and getting traffic easy. All you need to do is focus on your product and let Wix take care of the rest.

Ready to start your online business using the Wix website builder? We are here to help!

At BizLadder, we specialize in creating high-converting websites for businesses. We understand the importance of driving leads, traffic, and revenue through your website, which is why our designs are tailored to help you achieve your business goals.

We also offer SEO and online marketing services to help you get the most out of your website. Contact us today to learn more about how we can help grow your business!

1 Comment

May 24

Wix eCommerce offers an intuitive platform perfect for small to medium-sized businesses. With image clipping services customizable templates, a user-friendly drag-and-drop editor, and robust SEO tools, it makes setting up an online store straightforward. However, while it's excellent for beginners, larger businesses might find its scalability limited. Overall, Wix eCommerce combines ease of use with powerful features, making it a great choice for budding entrepreneurs.

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