Wix SEO Expert Guide: Enhance Your Site For Optimal Visibility and Conversions
Wix has improved their Search Engine Optimization (SEO) features and customization options in recent years, rapidly ranking against competitors like WordPress and Squarespace. Today they are a leading cloud-based web builder powering over 3,800,000 websites and giving business owners an accessible platform for growth.
If you are looking for Wix SEO expert assistance, you are likely trying to boost your Google rankings and enhance your organic site traffic. After all, a website is only useful if you are passively attracting your target audience and guiding them down the sales funnel with ease.
Even if you have industry-leading products/services, SEO is a necessity for gaining credibility with the Google algorithm. In this article, we will discuss the top benefits of SEO for your business. Additionally, we will cover some Wix SEO specialist tips to help you along the way.
Keep reading if you’re ready to take your Wix website to the next level with the power of precise and results-driven SEO.
The Benefits of Optimizing Your Wix SEO
When you think about SEO the first thing that probably comes to mind is SEO keywords. While this is an essential piece of the SEO puzzle, there are a variety of things that contribute to overall site rankings.
We will discuss the specifics of website optimization later on in the article. Meanwhile, here are some of the top benefits that can come from Wix SEO expert assistance.
Increased Site Ranking on Google
On average, individuals will receive thousands (often millions) of search results per topic, even for the most niche categories. Google’s algorithm generates the most relevant data and boosts it to the first five pages.
A study from Chitika Insights found that over 90% of people never get past the first page on Google. When you put this into perspective, consistent, targeted SEO efforts are imperative to your site’s success.
With the right strategy, you can gradually move your way up the rankings.
When more traffic is flowing to your website, you’ll see a spike in conversion and click-through rates. This is because more actively interested consumers are discovering you organically in their search results.
Every business has to start at ground zero, which means you have probably spent plenty of time marketing through word-of-mouth, social media, and other avenues.
Getting serious about SEO is an ideal way to generate reliable passive income (or client leads) that operate while you sleep.
Higher Conversion and Click-Through Rates
Precisely Attract Your Target Audience Organically
The secret to SEO is to get specific about your target audience and industry niche. Don’t try to outrank sites like Apple, moreover, zone in on competitors that are in a similar revenue bracket, location, and industry specialty as you.
In this case, your business can leverage SEO strategies to attract your target audience, which are the consumers most likely to buy your products/services.
A website can make or break your first impression. Even if you have amazing testimonials, consumers will take note of your site's functionality, curb appeal, and user-friendly capabilities.
Once you optimize the experience for customers, you will notice an increase in credibility which boosts conversion rates naturally.
Optimized User Experience That Boosts Professional Credibility
Grow Your Email List and Business Revenue
A professional website should be a one-stop shop for attracting, establishing, and converting consumer relationships. If more people are seeing your website, you will have an increased opportunity to grow your email lists and external marketing streams.
Additionally, your business revenue will skyrocket alongside your consumer base.
Wix SEO Expert Tips: Where to Start with Website Optimization
If you want to improve your site’s SEO on Wix, you need to look at the big picture. Instead of targeting a single aspect of SEO, you need a comprehensive content plan and strategy that sets you up for success.
Oftentimes, the easiest way to do this is to consult a professional for Wix SEO services. Nevertheless, here are some top areas to consider if you’re getting started with site optimization.
Keyword Research is essential for not only increasing rankings but making sure that you rank for targeted industry keywords. Professional keyword research will generate a list of keywords, with varying search volumes, that should be used throughout your site.
This includes website pages, blogs, product descriptions, meta descriptions, URLs, and more.
Keyword Research
Usability on All Devices
If a website does not have seamless usability on all devices, it will likely not be favored by the Google algorithm. Research shows that over 70% of Internet users will access websites solely through their mobile devices.
Most businesses focus on their website’s functionality on computers, however, it’s just as important to prioritize mobile and tablet optimization. This means you need to create a responsive website with optimized mobile images, page design, and user experience.
Efficient loading times are crucial for maintaining the attention of your audience. Businesses can lose hundreds of customers simply because of poor performance speeds. Individuals can improve loading speeds by minimizing HTTP requests, reducing videos stored on your host server, and compressing website files.
At the end of the day, you need to ensure your site infrastructure is optimized for speed, not just aesthetic value.
Fast Performance Speeds
Off-Page Optimization
Off-page optimization is external mentions of your website that can impact your rankings. For example, if another business links to your site on one of your blog posts.
Examples of off-page optimization include social media links, guest posting, forum signatures, link building, social bookmarking, shared content directories, and blog directories.
Meta titles and descriptions often get overlooked when building your website, but they play an important role in on-page SEO. They should be optimized with SEO keywords, fall into the proper character length, and provide actionable insight for the reader.
Meta Titles and Descriptions
Site Structure
Site structure is a search engine's method of identifying what your site is about, what you are selling, and who you are attracting. Many people want their websites to be full of attractive bells and whistles, but the structure also needs to be informative and intuitive for users.
In this case, your site structure will mimic a visual sales funnel, guiding consumers (and Google) through the’ who, what, where, when, and why’ of your business.
Consult The Help of Wix SEO Experts at BizLadder
Now that you know the basics of SEO benefits and strategies, you might be ready to hand the responsibilities over to professionals. Here at BizLadder, we understand the ins and outs of the Google Algorithm for Wix-powered websites. We’re ready to transform your business with 100% guaranteed results-driven SEO.
On average, BizLadder clients have seen a 1000% increase in SEO visibility. We’re ready to make your site one of our next top-performing clients.
If you want to get started with Wix SEO services or have any questions for us, contact BizLadder today by call or text at 302-307-3247.