What types of Google shopping campaigns are there?

A Shopping Campaign is a type of advertisement that allows you to give a prospect full detail about your product before they click the ad. It shows the photo, title, price, store name, and other information about your product.

Shopping campaigns have proven as a great way to show how transparent you are about your products. What other benefits do they bring to the table, and what types of Google shopping campaigns are there? This article will shed light on both of those questions.

What are the benefits of the Google Shopping Campaign?

Here is how adding shopping campaigns to your PPC marketing arsenal would benefit you.

1. Get better-qualified leads:

Providing all the product information before a prospect even reaches your website is a good way to get better leads. You will already know that the customer is interested in your product.

And the info you’ve put out will tell them most of what they must know before buying. Such leads will help you cut down your marketing time.

Keywords are the foundations of online marketing, but they are also vague. Google shopping campaigns are retail-centric, focusing on using product attributes to show your ads on relevant searches.

2. Better campaign management:

3. Wider presence online:

Shopping ads are more precise, and more than one of your shopping ads appear before your prospects are high. Text and images can appear at the same time – doubling your reach.

With a shopping campaign, you will have access to better reporting data without having to navigate the campaign deeply. You'll have a read at all the information just by filtering the product's view.

With benchmarking data, you will see where your product stands against your competitors, and with the bid simulator tool, you can estimate your bid results. Simply put, you will have access to a lot of information in one place.

4. Better reporting Data

The Different Types of Google Shopping Campaigns

There are two types of Google Shopping Campaigns:

The Product Shopping Ads: You create them based on the product data you submit on the Merchant Centre account.
The Local Inventory Ads: This added is created with the combination of product and inventory Data in your Merchant Centre account.

Benefits of Product Shopping Ads

Products shopping ads allow you to display your company's products in front of your prospects. They include the image, title, price of your product, and the name of your company (store).

With product shopping ads, you can add enhancements to make the ad more appealing. These include special promotions, product ratings, and Google customer reviews.

There are two types of Google Shopping Campaigns:

The Product Shopping Ads: You create them based on the product data you submit on the Merchant Centre account.
The Local Inventory Ads: This added is created with the combination of product and inventory Data in your Merchant Centre account.

Benefits of Local shopping Ads

Through Local shopping ads, you can show the products and the store information. It is a way to provide more info to the prospect about the other products you have at your store.

You can also integrate the Google-hosted Local storefront feature to give your prospects a virtual tour of your store. Or you can link your own website.

Other benefits of local inventory ads include highlighting our pick-up options and being able to measure the in-store performance metrics.

Conclusion

A Google Shopping Campaign is one way to put the word out about your product more substantially. It gives you access to qualified leads and adds another layer of nuance to your marketing efforts.

But if you want your marketing efforts to be more fruitful, you must leave it to the experts. At Bizladder, we provide performance-driven PPC marketing campaigns. See your marketing efforts bear fruit for your business in record time. Reach out to us to know more.