PPC marketing is a type of advertising where businesses pay to have their ads placed on search engines, websites, and social media platforms. When someone clicks on one of these ads, the business pays the advertising platform a fee.
PPC marketing can be an effective way to reach potential customers who are actively searching for products or services that your business offers. It can also be a more cost-effective option than other forms of advertising, such as print or television ads.
When considering PPC marketing for your business, it is important to understand how it works and what the benefits are. We are going to walk you through everything about pay-per-click advertising so you can decide if this form of marketing is right for you and your business goals.
How does PPC marketing work?
PPC marketing is a form of online advertising in which businesses bid on keywords related to their products or services. When someone searches for those keywords, your ad may appear in the search results. ppc can be an effective way to drive traffic to your website and generate leads or sales.
To get started with PPC marketing, you'll need to choose the right keywords for your campaign. These should be relevant to your business and what you're trying to promote. You'll then create ads that target these keywords. When someone searches for those keywords, your ad will appear in the search results.
You'll need to bid on your chosen keywords to have a chance of your ad appearing in the search results. The amount you bid will determine your ad's position in the results. The higher you bid, the more likely your ad is to appear.
The amount that businesses pay for each click can vary depending on many factors, including the competitiveness of the keyword that was used to generate the ad and the location where the ad is being displayed.
In most cases, businesses will bid against each other to have their ads shown in prime real estate on search engine results pages or social media feeds. The higher your business ad spend, the more likely your ads will be seen by potential clients.
The benefits of PPC marketing
PPC advertising is a great way to get your message in front of potential customers who are already interested in what you have to offer. With pay-per-click, you can target specific keywords and phrases that relate to your business, and your ad will only be shown to people who are searching for those terms.
This means that you’re more likely to reach your target audience with PPC than with other forms of marketing.
Paid digital marketing campaigns are also a great way to improve your SEO (search engine optimization). When done correctly, PPC web marketing can help you achieve a higher ranking on search engines, which can lead to more organic traffic and more customers.
Why Pay-Per-Click advertising can be so effective
Pay-per-click advertising can be a highly effective tool for generating leads and driving customers to your business. Unlike many other digital marketing techniques, ppc allows you to precisely target your audience with laser-focused ads.
You can also control your budget by setting a maximum spend amount per day or week. Additionally, ppc can be an excellent complement to your existing seo and social media efforts.
By running ppc ads, you can reach potential customers who might not otherwise see your product or service. In short, ppc provides an efficient and cost-effective way to reach new customers and grow your business.
Is PPC better than SEO?
There's no easy answer to this question - it depends on a variety of factors, including your business goals, budget, and the nature of your product or service. However, in general, ppc may be a better option if you're looking for immediate results, while seo may be a better choice for long-term success.
How to get started with PPC marketing
As a business owner, you know that generating leads and revenue is essential to your success. But with so many different marketing channels to choose from, it can be difficult to know where to start.
That's where a digital marketing agency comes in. An experienced agency can help you create a comprehensive marketing strategy that includes both paid and organic search, social media, and email marketing.
And because they're experts in their field, they can also help you control your budgets, develop converting landing pages, and get your ads in front of your target audience quickly. So if you're looking for a way to generate more leads and revenue for your business, consider partnering with a digital marketing agency.
A digital marketing agency can help your business in a number of ways, all of which can lead to increased revenue. One way they can help is through ppc (pay-per-click) advertising.
A ppc agency can help you control budgets, develop converting landing pages and get your ads in front of your target audience quickly. This can increase leads, as well as customers who are interested in what you have to offer.
Additionally, a digital marketing agency can also help you with other aspects of your online presence, such as developing a strong social media presence or improving your website's seo (search engine optimization). By making sure that your business is visible in all the right places, you can attract more customers and generate more revenue.
PPC marketing tips and best practices
1. Define your goals and target audience.
Before you start any digital marketing campaign, it's important to define your strategy by understanding your goals and target audience. What are you trying to achieve with pay-per-click?
Are you looking to generate leads, increase brand awareness, or drive sales? Once you know your goals, you can more easily select the right keywords and create ads that appeal to your potential customers. What is the right budget and how do you set that up in Google Ads?
2. Research your keywords.
Selecting the right keywords for your Google ads (or Bing or social media platform) is essential to the success of your paid ads. You'll want to choose keywords that are relevant to your product or service, and that have a high search volume but low competition.
There are several tools available to help with keyword research, including Google AdWords Keyword Planner and Moz Keyword Explorer.
3. Create compelling ad copy.
Once you've selected your keywords, it's time to create your ads. Your ad copy should be clear, concise, and persuasive.
Be sure to include a call to action, and make use of Dynamic Keyword Insertion to ensure that your ad is relevant to the searcher's query.
If you're an eCommerce store (selling physical products), be sure to set up your Google Shopping campaigns. These are critical to success for any modern website
4. Optimize your landing pages.
Your pay-per-click campaign will only be as successful as your landing page. Make sure that your landing page is relevant to the keyword you're targeting, and that it includes a strong call to action.
Additionally, optimize your page for mobile devices, as more and more searchers are using their phones to search the web.
Ads (and any website for that matter) come down to conversions. Make sure you set up conversions in your Google Ads Account
5. Monitor your results.
Once your ppc campaign is up and running, it's important to monitor your results using your key advertising metrics. Keep an eye on your click-through rate, conversion rate, and cost per conversion.
If you see that your campaign isn't performing as well as you'd like, make changes to your keywords, ad copy, or landing page. And always be testing!
Try new things and see what works best for your business. And be sure to set up and connect your Google Analytics account.
Ready For Google Analytics 4?
Beginning July 1, 2023, Google will be deprecating its Universal Analytics platform. As in gone, goodbye, see ya later. All of your data will be accessible (for now), but it will not continue collecting new data.
The sooner you can switch to the new Google Analytics 4 and appropriately set up your conversion events, the better off you will be.
Set it up ASAP to carry over as much historical data as possible. This will only help your Ad optimizations as we're sure you already have connected GA to your Google Ads...right?
Need help getting GA4 setup and all of the new events added? Get in touch with us below as this is a critical need for every website
Ready to Drive Revenue?
Many people have a world of information at their fingertips, and it’s easy for business owners to try to do everything themselves. When it comes to PPC marketing, there are a lot of strategies that occur behind the scenes.
It all starts with a keen understanding of Google Ads, PPC management, and buyer conversion rates.
Our combination of expertise and agile marketing skills make BizLadder your go-to spot for PPC marketing Delaware services.