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How to use Google Keyword Planner Tool

If you want to take your PPC campaign to another level, you need to learn how to use the Google Keyword Planner Tool. It helps you generate keyword ideas and gives you bid estimations so that you market plan your marketing strategy accordingly.


Google Keyword Planner delivers everything from researching the keywords for your company to giving you an idea about the add group.

To use it correctly, however, you must get your basics down first. In this short guide, you will know all the steps, from start to finish, to get started.

Step 1: Access the Keyword Planner

'Even though the Google Keyword Planner is a free tool, you need to use the Google Ads account to access it. So, if you don't have an account already, you need to set up one. The good thing is, if you have a generic Google account, you won't need to do much.

Enter your name, business details, and other credentials, choose whether or not you want personalized recommendations from Google to improve your performance (you should), and you're in.

After setting up the account, log in and click on the wrench icon on the top-right of your dashboard. It will open five columns. The first one is Planning; the keyword planner button lies below it.

Once you click it, you reserve two options

  1. Discover New keywords:

  2. Get search volume and forecasts

Step 2: Choose One of the Keyword Planning Tools


If you select the “Discover New Keywords” option, Google Keyword Planner will give you a wide array of keywords that suits your business.

Afterward, select "Enter products or Services closely related to your business" in the given dialogue box.

Now, Google Keyword Planner loves precision, and you will get the best keywords if you enter the right terms.

The “Get Search Volume and Forecasts” is a good option if you already have a long list of keywords.

Once you click this tool, you’ll receive a prompt to enter the keywords. You can either copy the whole keyword list or upload an excel file.

This option will let you see each keyword's clicks, impressions, CTR, cost, and CPC.

Step 3: Sort and Filer the results

You need the keyword that suits your business best, right? At this step, you would have many keywords; most won't match your requirements.

So, here you must sort the keywords on the results page. You can sort the keywords based on the following:

  1. Language

  2. Location

  3. Date Range

  4. Search Networks

Next comes the filtration part. Click on Add Filter to begin.

You'll receive a Keyword Text. Here, you will need to enter the word you want in all the keywords that the planner suggests.

You can also exclude a certain keyword and get a list based on their search volume (average monthly search). You can also filter the keywords based on the competition level (less competitive keywords are easier to rank).

Other filter tools include the "Top of page bid".


After you've reached a point where you have all the keywords that would suit your business needs, start selecting the ones you should.

There are three categories: relevance, average monthly search, and competition.

  1. Relevance: It is the keyword most relevant to the URL

  2. Average Monthly search: It gives you an estimate of the search volume of a keyword in a month

  3. Competition: It hints at how many other websites are using the same keywords to rank.

The free tool will provide you with rough estimates when it comes to the average monthly search. Become a premiere member, and the estimations will become precise.

Step 4: Start Analyzing the Keywords based on your requirements


Using a Keyword planner is a simple to use but difficult to master tool. It requires precision and forethought from your end to use it properly. It is, therefore, better to consult SEO experts to choose the right keywords for your business. Reach out to Bizladder for more info.

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