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How To Add Facebook Pixel To Your Wix Website?

When running an e-commerce store, you just can't rely on having a website.

Once your online store is set up, you need to advertise it to the right people in the right places. One of the significant places to promote your e-commerce store or online business is using Facebook.

Facebook Ads is a highly effective tool for advertising your business to the right customers. It allows you to target the right consumers with aligned interests and demographics. So, how can you make Facebook Ads perform even better for your business’ ads?

Moreover, what role do Facebook Pixel and your Wix website play? Let’s find out each and everything here.

What is Facebook Pixel?

From the house of Facebook, Facebook Pixel is a piece of code that you can place on your website. This code is used by many advertisers and business owners running Facebook Ads for a variety of reasons.

It helps in the better collection of data, helping you track conversions, remarket to the relevant audience, and build targeted audiences for future ads.

While Facebook Pixel is entirely free to integrate, it is only helpful once you start running ads for your website on Facebook, which requires a dedicated ad budget.

How To Connect Facebook Pixels To Your Wix Website?

Please note that to connect your Wix website to Facebook Pixels, you need to have a premium plan in place. Moreover, when you use Facebook Ads by Wix, it automatically connects your site to the Facebook Pixel & CAPI integration.

It would help if you also verified your domain on Facebook before connecting your site.

Follow these steps to connect your site to Facebook Pixel easily:

  1. Go to Marketing Integrations in your Wix website's dashboard

  2. Click on Connect under Facebook Pixel & CAPI option

  3. Click Connect to Facebook

  4. (If required) Choose your profile in the pop-up and sign in

  5. Click on continue to move further

  6. Click Continue and grant the necessary permissions to Wix Marketing Tools

  7. Select the Facebook Business Manager account and Facebook Pixel on the Confirm Settings page

  8. Click Continue

  9. Click Done to apply the final changes

As soon as you connect Facebook Pixel and your website, you will be able to see the data on your Facebook Business Manager.


Facebook Pixel is an intuitive piece of code that can help businesses assess their Facebook Ads performance better.

If you run ads with a primary goal of redirecting customers to your website, where your products or services are listed, Facebook Pixel plays a vital role there.

Integrate Facebook Pixel into your current Wix website to optimize your ad spend and get more customers to your website.


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