How will your business be impacted
You've probably seen the stories about the changes Apple's been making, and how they impact your privacy while hurting Facebook's ad business But what does this all mean? How does it really affect your business? And is email marketing no longer profitable?
If you've relied on Facebook ads, then you already see the impact. Hopefully you've done something about it. If not...the time is now BUT, THE BIGGEST IMPACT ON YOUR BUSINESS IS ABOUT... ...who owns your customer data. In short, you need to own it. And then you need to use it!