As an expert in the digital marketing landscape, I've come across a myriad of myths and misconceptions, especially when it comes to search engine optimization. One topic that often sparks debate is the effectiveness of Wix SEO.
With a lot of contrasting opinions out there, it's somehow easy to get lost in the sea of 'fake news'. But fear not, that's why I'm here. Let's clear the air and get down to the facts.
What is Wix?
Before we dive in, let's have a quick recap.
Basically, it is a cloud-based web development platform that allows you to create HTML5 websites through its simple drag-and-drop tool. It's user-friendly, customizable, and comes with many features that make your website building a breeze even if you're not tech-savvy.
Myths Surrounding Wix and SEO
"Not SEO-Friendly"
One of the most persistent ones I've come across.
Wix provides a whole suite of customizable features that allow you to tailor your optimization strategy according to your specific needs.
From your meta tags that help search engines understand what your page is about, to alt text that makes your images readable by search engines, it offers you a comprehensive platform to implement your initiatives effectively. It even has the so-called SEO Wiz tool that provides you with a personalized plan to guide you through your optimization process.
"You Can't Rank Well"
Couldn't be further from the truth.
Numerous users, including our clients, have reported excellent web optimization performance. Some reviewers also have given it a perfect SEO score, citing its ease of use and comprehensive feature set.
So, yes, you CAN rank well with Wix!
"WordPress is Always Better for SEO"
While there's no denying that WordPress is a powerful platform for SEO, it's not necessarily always better. Many of its designers find it easier to create pages on Wix due to its user-friendly interface and (my favorite) drag-and-drop design features.
Moreover, unlike WordPress, where many essential optimization features come as paid plugins, Wix offers all its SEO features for FREE to ensure you have all the tools you need without any additional cost.
"Its Services are Only Suitable for Uncompetitive Niches"
Definitely a misconception.
With a strategic approach and consistent efforts, you can easily optimize your site to rank well in ANY niche. Don't believe me? Just take a peek at some successful Wix sites that are ranking high in competitive niches like eCommerce, travel, and even tech.
Although the platform itself may not determine your success–it's how you use it. By leveraging its robust tools and following our best practices, you can effectively compete in even the most saturated markets.
"A Terrible Choice for Businesses Looking to Expand"
Newsflash–Wix provides for businesses of ALL sizes.
Its scalable features make it an excellent choice for both growing small businesses and established enterprises aiming to enhance their online presence. With its wide array of professional templates, advanced design features, and helpful tools, it is more than capable of supporting your business as it expands.
So, is it really good for boosting your site's rank?
The short answer is YES!
Wix SEO Wiz
Since it provides you with a tool that guides you step-by-step in improving your web optimization, it helps you with your keyword integration, meta descriptions, and more!
Mobile Optimization
With Google's mobile-first indexing, having a mobile-optimized site nowadays is a MUST. And you don't need to worry about that since Wix can automatically create a mobile-friendly version of your site–A BIG PLUS!
Speed and Security
The platform hosts websites on its secure servers and uses a Content Delivery Network (CDN) to ensure your site loads quickly, which are two of the important ranking factors for search engines.
Structured Data
It allows you to easily add structured data to your site, which helps search engines understand your content better, potentially leading to rich results in rankings.
Aside from the Wix SEO Services that we can provide here at BizLadder, here are some simple tips to help you maximize your site's potential:
Optimize Your Images
Ensure all your site's images are high-quality but also well-optimized for speed. Use only relevant alt tags to help search engines understand what these images are about.
Produce High-Quality Content
Regularly (yes, regularly) update your site with fresh, unique content that provides value to all your visitors. This not only keeps them coming back but also signals to any search engines that your site is active.
Use Keywords Wisely
Identify all relevant keywords for your business and incorporate them naturally into your content. And remember, keyword stuffing is a no-no as it can surely harm your SEO efforts.
Your Local Wix SEO Expert
If you're still unsure about how to leverage Wix's SEO capabilities, don't worry.
BizLadder is here to help. Let's boost your online presence.
Contact Us Now to get started!