Wix for SEO: How Does it Stack Up Against the Competition?

Standing at the crossroads of choosing a platform for your new website and wondering which way to go? Or maybe you're considering a switch and weighing your options?

Well, two platforms often find themselves under the spotlight in this context—Wix and WordPress. But which one is 'the one'?

If you've found yourself pondering this very question–we got you! We at BizLadder have dug deep to bring you an unbiased, comprehensive comparison. We are here to guide you through this maze.

Wix SEO: A Modern Contender

Remember when Wix was seen as the new kid on the block, with many dismissing it as a less-than-perfect choice for SEO? Well, those days are long, long gone. It has grown up, matured, and very well-evolved into a modern-day David ready to take on any Goliath.

Moreover, in recent years, Wix has also pulled out all the stops, transforming its platform from an underdog to a heavyweight contender and eventually turning into a powerful tool for businesses–of all sizes–looking to amplify their online visibility.

So, what exactly can you expect from Wix SEO services?

Here's a taste of what's on offer:

Keyword Support

Its SEO Wiz helps you identify the most effective keywords for your business, ensuring your site is speaking the same language as your potential customers. This feature also increases your chances of appearing in relevant search results, driving more traffic to your site, and ultimately, growing your biz.

Technical SEO

From meta tags that succinctly describe your page content to canonical URLs that help prevent duplicate content issues, it provides easy-to-use tools for implementing these essential technical elements. It's like having an experienced builder ensure your website's foundation is solid, which ensures search engines can easily crawl and index your site.

Site Maps

Imagine inviting someone to your home for the first time without giving them a tour. They'd feel lost, right? That's how search engines feel when they land on your website without this.

Thanks to Wix, it steps in as the perfect host, automatically generating and even updating it for your site. This feature helps search engines understand your site structure and as well as discover new pages, making it easier for them to index your content.

Like rolling out a red carpet, guiding them through your site, and showing off your best content!

Wix vs WordPress: The Showdown

In one corner, WordPress is our veteran known for its flexibility and a mighty array of plugins. On the other, Wix is our bold contender that has been steadily upping its game. A clash of titans that leaves many website owners scratching their heads, wondering which will give them the edge. Without further ado–let's break it down.

Ease of Use

WordPress is like a buffet of SEO tools–offering a world of possibilities, but it also requires a fair bit of skill to navigate. The learning curve can be steep here, and if you're new, it can feel very challenging.

Wix on the other hand, takes a different approach. It's like a friendly guide, leading you through the SEO wilderness with an intuitive interface that even beginners can master. You don't need a degree in computer science here.

SEO Features

Both pack a punch. The only difference is that WordPress gives you the tools and leaves you to figure out how to use them, Wix goes a step further.

It has a built-in SEO wizard, which is like having a personal trainer in the gym. It doesn't just hand you the equipment and leave you to your own devices–it does provide you with step-by-step guidance. Say you're choosing the right keywords or optimizing your meta tags; it simplifies the process and helps you get the most out of all your search engine optimization efforts.

Mobile Optimization

More users are searching on mobile devices than ever before, and if your site isn't optimized for it yet, you're missing out on a huge chunk of potential traffic.

Both recognize this and offer mobile optimization features. That's good, but it's not just about making your site look good on a smaller screen. It's also about ensuring it loads quickly and functions smoothly–so your users can have a seamless experience that keeps them coming back.

With Wix’s easy-to-use interface, you can optimize your site for mobile without needing to dive into complex coding

Bonus: How Good is Wix SEO Compared to Squarespace?

Think of both as two different types of athletes.

Squarespace is like a sprinter - sleek, streamlined, and focused on doing one thing extremely well. It provides you with essential SEO features and implements them effectively. Its templates, too, are consistently stunning, elevating your site's aesthetic appeal.

Then Wix is more like a decathlete, offering you this broader range of features and greater flexibility. It might not be as streamlined, but it compensates with its versatility. You can fully customize your website to your heart's content, giving you more control!

So, what is better for SEO, Wix or Squarespace?

Well..it depends on your needs, preferences, and level of your expertise. But no matter which you choose, remember that when it comes to search engine optimization–it is a marathon–not a sprint. It takes time, effort, and a lot of patience to see results.

Ready to see how far Wix SEO can take your business?

Contact us at 302-307-3247 today! We are the Wix experts you need to climb the ladder to online success.