To ensure that your website rises to the top ranks of the Google search, there are various boxes to check.
Google consistently releases the ranking factors, changes in algorithms, and updates, that allow users to optimize their websites accordingly.
There are more than 200 factors that help Google rank the websites.
Hence, website optimization takes precedence in various businesses’ digital marketing strategies.
61% of marketers have mentioned that using SEO and optimizing their website is their top inbound marketing priority.
Here are seven sure-shot ways to optimize your website for future success.
1. Website Safety
You might have seen warning pages before entering a random website on the internet that says it might not be safe.
That message is that the website might not have an SSL certificate in place, which is considered to be one of the ranking factors stated. Hence, having a secure website allows users to trust your website better.
2. Website Speed
Both Google and your potential customers love websites that load in time and don’t take ages. Working on improving your website’s page load time can pay dividends.
Using compressed images, keeping just the necessary plugins, and removing unnecessary content can work long.
3. Content Marketing
Content marketing refers to curating valuable and user-friendly content for your potential customers based on your niche. Creating content that might help people out can help you rank higher on search results.
Writing content that people resonate with and sharing it on your social media handles can make a difference.
4. Mobile-first Approach
Most people will be visiting your website from a mobile phone. To give you a context, it is predicted that mobile phone data usage will grow by 46% in 2022.
Your websites should be easily adaptable to mobile and desktop. Using shorter title tags and scaling the images can help your website be responsive on mobile phones.
5. User Experience
Your website’s user experience includes site navigation, the overall look and feel, great design, and easily consumable content.
Providing a great user experience is the key to having a well-functioning website that helps people visit your brand and retain visitors.
6. Link Building
The activity of having your website’s link present on other websites & web pages is called link building. It has repeatedly been one of the top-ranking factors for websites.
Therefore, link building is a top-ranking factor that marketers should prefer looking into for website optimization.
7. Measure, Analyse, Optimize & Repeat
One of the most important and yet equally undermined things in website optimization is ensuring that you measure your progress at each stage. Analyzing your data and then preparing a strategy accordingly can go a long way in ensuring that you have a robust plan ahead.
Platforms like Google Analytics can help you gain access to a ton of data, such as the most visited page of your website, the page where people are exiting the most, the geographical locations of your users, and a lot more. Using this data effectively and consistently is the key to a proper website optimization strategy.
Suppose you have gotten a website developed and gone live recently. Optimizing a website has to be looked into with one primary goal- getting more people to your website, no matter the end goal.
It is necessary to understand that website optimization is a long-term game with many elements to factor in. So, when embarking on the journey to implementing strategies for website optimization, do not expect quick results and stay consistent.