Wix Stores Applying Coupons to the First Cycle(s) of a Subscription

Currently, when you apply a coupon to a product subscription, it applies to
all cycles. In other words, if a customer applies a 10% off coupon to a
monthly subscription that continues for a year, they get the discount every
month. Applying a coupon to the first payment(s) of a subscription is not
supported.

We are always working to update and improve our products, and your feedback is
greatly appreciated.

If this is a feature you would like to see in the future, please click **Vote
for this feature** and we'll make sure to keep you updated.