In recent years, the eCommerce scene has taken off. With more and more local clients shopping from e-Commerce websites, there's a lot of potential for success in this field.
But before you can start reaping the rewards, you must ensure your website and digital marketing services are up to par.
So if you're looking for some help in that department, keep reading. We'll look at some of the critical elements of eCommerce website design and give tips on creating a site that stands out from the competition.
7 Tips for Making Your eCommerce Web Design stand out
Standing out in today's world of eCommerce is vital. In the digital age, it becomes even more critical to stand apart from your competitors.
As a business owner, you know that first impressions are essential. With so many businesses selling similar products and services, it can be challenging to set yourself apart from the competition and become one of those successful eCommerce businesses. But it's not impossible.
Here are some tips to get you started:
Use High-Quality Images
One of the quickest ways to make your website look unprofessional is to use low-quality images. Graphics are essential in making websites look professional and should always be high-resolution.
If the images on your site are pixelated or fuzzy, potential customers will get the impression that your business is unprofessional and doesn't care about the details.
Make sure all of the images on your site are high resolution and add value to the user experience.
Use Compelling Copy
Your website's copy is just as crucial to your branding efforts as any visual element. This is one of the most important parts to remember when creating your website.
The last thing you want is for potential customers to get confused or turned off by the language on your site. Take some time to think about what you want to say and how you want to say it before you start adding content to your site.
In this world of online branding, you must create a voice for your business. This way, people can identify with who YOU want them to hear from and see on YOUR brand site - not someone else!
Use Unique Product Descriptions
Don't just regurgitate the manufacturer's product description verbatim; take the time to write your own unique, engaging, and keyword-rich descriptions for each of the products you sell.
Adding relevant keywords to your business makes it much easier for people looking on Google to find what they need. This means more sales! Weaving in relevant keywords will help increase your website's traffic.
Create Compelling Calls to Action
Your call-to-action or CTAs tell website visitors what you want them to do next. They could buy your product, sign up for a newsletter, etc.
Make sure your CTAs are clear, concise, and attention-grabbing if you want people to take action. Adding a sense of urgency—like "Buy now!" or "Get it before it's gone!"—can also help encourage visitors to take the plunge.
This way, more potential customers might pick up on whatever offers this site made.
Offer Free Shipping...With a Catch
Free shipping is one of the surest marketing efforts to make your website stand out from the rest. But why settle for free shipping when you can offer free shipping with a catch?
You could start with a threshold such as requiring orders over $50 for customers to receive both fast delivery AND bonus gifts!
Make sure your offer is well-advertised on your website, so everyone knows about it!
Implement Scarcity Marketing Tactics
People who feel they might miss out on something are more likely to take action. This is called scarcity marketing, and it's an incredibly effective way to increase conversions on your eCommerce website.
Try using countdown timers on product pages or listing stock levels next to each item (e.g., "Only 3 left in stock!"). Just be sure not to go overboard—you don't want to give people anxiety!
Keep It Simple
When it comes to web design, less is more. Keep your site clean and streamlined while providing all necessary tools for users' convenience without any unnecessary distractions!
You don't want to overwhelm customers with too much information or distract them from finding what they need by adding unrelated features.
Additionally, your website design needs to be mobile-friendly, so visitors have an easier time navigating. You'll also want your site optimized across desktop computers and tablets. However, if you're using responsive web technology, it should automatically adjust based on what device someone used to access your website.
The Importance of Web Design to Your eCommerce Site
You might think, "I'm not a web designer; I'm a business owner. Why does custom web design matter to me?"
The short answer is that your eCommerce business site's design is integral to its success.
A good web design can mean the difference between a successful online store and one that struggles to attract buyers. Your eCommerce site's design is vital for several reasons.
Web Design Can Affect Your SEO Rankings
One of the important ways web design can impact your eCommerce site is through SEO or search engine optimization. What does this mean for your business?
Essentially, it means that if you want your eCommerce site to rank highly in search engines, you need to make sure that it is a well-designed website for both users and search engine crawlers to navigate, helping you rank higher in search results and get more traffic to your site.
Web Design Can Impact Your Conversion Rate Optimization
In addition to affecting your SEO rankings, web design can also impact your conversion rate—that is, the percentage of visitors to your site who make a purchase.
A study by Adobe found that 38% of customers will stop engaging with a website if the layout is unattractive, and 46% will leave if a website takes too long to load.
With statistics like these, it’s clear that having a well-designed website is essential if you want to convert visitors into customers.
Web Design Can Help You Stand Out from the Competition
If you want your eCommerce site to succeed, it’s not enough to have a functional website design.
Simply having an online store is no longer enough—you need to have an online store that looks better and functions better than your competitors.
Investing in good web design or web designers allows you to create an eCommerce site that looks sleek and professional while still being user-friendly.
Making sure your eCommerce web design stands out from the crowd is essential if you want to attract new customers and grow your business. There are plenty of ways to make your eCommerce website stand out from the rest—it just takes creativity and effort!
If you're looking for a web design company to do the entire process and help you take your small business to the next level, look no further than Bizladder. We have a team of web designers who carelessly craft custom websites that accurately reflect your brand and convey the right message to your target audience.
We can create a professional, engaging website that will leave a lasting impression on potential customers and set you apart from other local businesses in Delaware—and beyond.
So what are you waiting for? Get Bizladder today!