Updated: Mar 1
Website optimization is essential for generating an online storefront that converts more customers. A website should work for you 24/7, guiding users down the sales funnel with a premium, user-friendly experience.
If you are one of the local businesses, you might think of a strong marketing campaign and wonder how to enhance your web design to bolster better results.
Delaware is known for attracting an excellent business environment, supporting nearly 100,000 small businesses in the state. There are millions of businesses in the United States, so being local could be the unique edge you need to stand out against competitors.
This article will cover the top 5 website optimization techniques for local business owners.
#1. Localize Your Site’s SEO
Search Engine Optimization (SEO) is a critical aspect of every website today. Businesses implement impactful search keywords into their on-page and off-page content to increase visibility and rankings on major search engines.
Let’s say, for example, you are a dental company in your local area. Instead of ranking for broad terms like ‘best dental office,’ consider localizing your target keywords to attract potential customers in your area.
In this case, your keywords might be similar to ‘best dental office in Delaware’ or ‘Delaware dental practices near me.’
Digital marketing strategies are constantly evolving; right now, more businesses are learning the importance of niching down their audience. Since your keywords are focused in a smaller state, implementing these tactics allows you to decrease competition and spread brand awareness on search results.
Resultingly, it’s much easier to rank on google search and increase the local web presence of your site to potential clients.
#2. Customize to User Intent
As a business owner, you are very close to your product or service. Hence, it can be not easy to think objectively from the eyes of the consumer. Understanding your users and the product/service you are selling is crucial.
Every industry will require a unique site structure and a business growth strategy to convert users and optimize the experience for customers.
If you are selling an in-person service, there might be a more significant focus on your site copy, visual office tours, and consultation CTA’s.
On the other hand, e-commerce brands will need to focus on high-quality imagery, product descriptions, and easeful checkout processing. Get to know your business from the eyes of the customer, and optimize your website design to cater to user intent.
A website that is backed by a thorough sales strategy will bring in immense ROI and conversions compared to a site that leads with aesthetics alone.
#3. Implement Content That Creates Authority
Readers and search engines will benefit from content-optimized web sites that position you–the business–as an industry leader. Most small businesses neglect the power of content since it’s seemingly ‘disconnected’ from their product/service.
However, optimizing your site with pillar pages and topic clusters exemplifies credible expertise.
Consider targeting your best-selling products or primary niche by adding content pages that inform and educate on relevant topics.
For example, if you are a business that sells hiking backpacks, create an SEO-optimized pillar page on hiking backpacks, and add topic clusters that link back to this page.
This is a great way to strengthen your internal links and build out your site's content, which is essential for search engine crawlers.
#4. Clean Up Your Site’s Technical SEO
There is a variety of things that make up the technical SEO on your site. This may include improving your site’s structure and URL conformity or optimizing crawling and indexing. Businesses should always check broken links or duplicate pages, as these can disrupt your SERP rankings.
All of these factors must be refined to ensure you set yourself up for success. The last thing you want to do is counteract alternate SEO efforts due to negligence.
Technical SEO can be dense for a lot of people, which is why it’s important to consult a professional for a proper site upgrade.
#5. Generate a Backlink Strategy
Backlinks are links on other websites that link directly to your website. They are important because they help increase SERP rankings while building credibility in customers' eyes. If you want to be viewed as an expert in your industry, backlinks are essential.
That being said, many business owners overlook their backlink strategy because they don’t know where to start. Working with a professional SEO company is the best solution to help you reach your goals with significantly less hassle. These can be built out through guest posting, press pitches, networking, and using specific software to streamline your strategy.
Consult BizLadder for Premium Website Optimization Services
If you are looking for web design services, hand your responsibilities over to the experts at BizLadder. Every business needs a unique website strategy and SEO services that pushes you forward and converts more customers for years to come.
Once you create these systems, they will continue to work for you passively. It’s nearly impossible for entrepreneurs to perfect the craft of website optimization, especially if it’s not their niche expertise.
Here at BizLadder, we have the tools and resources to curate unique digital marketing and SEO strategies for you to rank higher on search engine results.
If you are a local business, it’s time to use your location and target audience to your advantage. Consult BizLadder for premium website optimization services, specifically customized to your unique goals.
Are you ready to reach your goals with professional website optimization in your area? If you want to get started or have a question for our team, contact Bizladder today by call or text at 302-307-3247.