So you're running a Wix eCommerce site, congratulations! You've taken the first step toward online success. Now you're thinking about how to make your site visible to your target audience.
The answer, of course, is search engine optimization, or SEO. You’ve heard the term before, but what does it really mean? And more importantly, how can it help your business?
At its core, SEO is the process of improving the visibility and ranking of your website in search engine results pages (SERPs). In other words, it’s how you get your site to show up at the top of the list when people search for keywords related to your business.
But SEO is a complex and ever-changing field, which can be challenging to keep up with. That’s why in this blog post, we’re going to break down the four effective SEO strategies for your Wix site.
#1. Developing your Wix Technical SEO
Technical SEO can be a bit intimidating. It's filled with jargon and can be challenging to wrap your head around. It refers to the SEO aspects of your website's underlying code.
Optimizing your website for technical SEO will make it easier for search engine crawlers to access and index your content, ultimately leading to higher search rankings. If your website is not optimally configured for search engine crawlers, then your content may not be adequately indexed, which means that potential customers will not be able to find you when they perform a search.
How do I optimize my Wix site for Technical SEO?
There are a few key things that you can do to ensure that your website is optimized for technical SEO:
1.Enable XML sitemaps
XML sitemaps are like a road map for search engines—they help crawlers find and index all the pages on your site. Wix automatically generates an XML sitemap for you, but you need to enable it to work correctly. Just head to your Wix settings and select “Site Map." Then check the box next to “Enable site map." Easy peasy!
2. Optimize Your Website for Mobile
More and more people are using their mobile devices to browse the internet – which means it's more important than ever to ensure that your website is optimized for mobile devices. If your website isn't mobile-friendly, it will be much harder for people – and search engines –to find and use it.
Make sure your site is responsive and easy to use on all devices, or you risk losing out on valuable traffic (and customers!).
3. Improve site speed
No one likes waiting for a slow website to load—least of all search engine crawlers! Site speed is an important ranking factor for both mobile and desktop searches.
That’s why it’s essential to ensure your site loads quickly—preferably in under 3 seconds.
You can test your page load time with Google’s PageSpeed Insights tool or Pingdom’s Website Speed Test tool—both are free!
Once you know how fast (or slow) your site is loading, you can do a few things to speed things up, like optimizing images and minifying CSS and JavaScript files.
#2. Optimizing your Wix On-Site SEO
On-site SEO is one of the most important aspects of a successful website. It is the practice of optimizing a website for search engines. This can involve adjusting the site's content, structure, and metadata to make it easier for crawlers to find and index.
While there are many nuances to On-Site SEO, there are also some essential Dos and Don'ts that you should be aware of.
The DOs
Use keywords throughout your site
Keywords are terms or phrases that describe what your site is about—using them throughout your site signals to search engines that your site is relevant to those terms or phrases.
Not sure what keywords to use? Try using a keyword research tool like Google AdWords' Keyword Planner.
Optimize your images
Whenever you upload an image to your website, be sure to include ALT text. This is the text that describes the image and allows Google to index it. This is especially important for image-heavy websites like businesses in the food industry.
Optimize Your Meta Descriptions
Meta descriptions are the brief descriptions that appear under your page title in search results. These descriptions should be 150-160 characters and include relevant keywords for your pages.
The DON'Ts
Stuff keywords
Using too many keywords, or "keyword stuffing", is a surefire way to get penalized by Google. Not only will this hurt your ranking, but it'll also make for a poor user experience since it'll make your content hard to read. A good rule of thumb is to use keywords sparingly and only when they naturally fit into the sentence.
Have duplicate content
Duplicate content refers to pages on your site that contain the same or very similar content. This confuses search engines and can result in lower rankings for your site. To avoid this, be sure to write original content for each page on your website.
Use Hidden Text or Links
Hidden text or links are text or links that are not visible to users but can be read by search engines. Some webmasters used this tactic to stuff keywords onto their pages or artificially boost their link popularity. However, this practice is now considered a form of spamming and can result in penalties from search engines.
#3. Publishing High-Quality Content on your Wix Site
Publishing high-quality content on your website is essential for attracting and retaining visitors. But creating great content can be challenging, especially if you're not a professional writer. And how can you make sure your content is worthy of top marks?
Here are five tips to get you started.
1. Have a plan:
The first step to publishing high-quality content on your Wix site is to have a plan. What kind of content do you want to publish? Who is your target audience? What are your goals for publishing this content? Once you have answers to these questions, you can start creating your content.
2. Keep it well-written:
No matter what kind of content you publish, it must be well-written. This means using proper grammar and spelling and ensuring that your ideas are clearly expressed. If you’re not a strong writer, consider hiring a professional to help you create high-quality content for your Wix site.
3. Make it visually appealing:
In addition to being well-written, your content should also be visually appealing. This means using images, videos, and infographics to break up your text and make it more interesting to read. Remember, people are visual creatures, so the more visually appealing your content is, the more likely they will read and share it with others.
4. Promote your content.
Once you've published your content, it's essential to promote it so people see it. There are several ways to promote your content, including social media, email marketing, and paid advertising. The best way to promote your content will vary depending on your audience and goals, so it's important to experiment until you find what works best for you.
5. Keep it Fresh
When publishing content on your Wix site, it is important to keep it fresh. This means regularly adding new content to your site to keep your visitors engaged. A good rule is to aim for one new piece of content per week. This can be anything from a blog post to a new product or service page.
#4. Building Off-Site SEO for your Wix Site
If you're new to the world of SEO, you might wonder what off-site SEO is and why it's important. Off-site SEO refers to all activities you can do outside your website to improve your search engine ranking.
While on-site SEO (which refers to all of the things you can do on your website to improve your ranking) is important, off-site SEO can often have an even more significant impact. That's because off-site SEO signals to search engines that your website is authoritative and trustworthy.
Let’s take a closer look at some of the most effective off-site SEO techniques.
Link Building
One of the most important aspects of off-site SEO is link building, which is the process of getting other websites to link to yours. The links act as votes of confidence, telling search engines that your website is trustworthy and relevant. This can be a time-consuming process, but it’s worth it; high-quality links can have a significant positive impact on your search engine rankings.
Social Media Marketing
In addition to being a great way to build links, social media marketing is also an effective off-site SEO technique in its own right. By engaging with others on social media and promoting your content, you can increase brand awareness and drive traffic to your website. And since social media signals are now factored into search engine rankings, it’s more important than ever to ensure you have an active presence on social media sites like Twitter, Facebook, LinkedIn, and Google+.
Directory Listings
If you want local customers to be able to find your business efficiently, then you need to make sure you have accurate and up-to-date listings in local directories. This includes Google My Business, Yelp, and Bing Places for Business. Claiming and regularly updating your listings in these directories can help improve your visibility in local search results.
Wrapping It Up
SEO is an ever-changing landscape; what worked a year ago may not work today. That’s why staying up to date on the latest changes and trends in the industry is important so you can continue to rank your website high on search engine results pages.
In the meantime, following these four effective SEO strategies can help improve your website’s visibility and traffic. Remember to focus on quality content, optimize your site for search engines, use backlinks wisely, and make the most of social media.
If you're looking for a top-notch Search Engine Optimization company, look no further than Bizladder. We offer top-of-the-line SEO services that will make your website noticed by the major search engines. We'll work closely with you to ensure your website is optimized for maximum visibility and traffic.
Contact us today to learn more about our Search Engine Optimization services. Let us help you take your business to the next level!