10 Ways To Increase Your Conversion Rate
The critical goal for every business, either offline or online, is generating profits. A high conversion rate is a testament to any business's successful business practices.
But, what are the factors that can affect your landing page's conversion? To give you context, a one-second delay in your page's loading time can decrease the conversion rate by 7%.
Taking that into account, let's figure out the rest of the factors that affect your website's conversion. What are some techniques that can never go wrong when it comes to converting your audience into customers? Let’s find out.
1. Great Copywriting
Copywriting is an underrated tool for generating great conversions.
Using catchy headlines and call to action (CTA) to persuade your customers to take a step is the actual game, and copywriting is the tool.
2. High-quality imagery
Adding on to great copywriting is high-quality imagery.
High-quality imagery depicting real-life use cases of your product or service can go a long way in improving the aesthetics and for the customers to derive a better first impression of your offering.
3. Social Proof: Testimonials
Video testimonials or text-based testimonials from your actual customers work amazingly well in creating a sense of social proof in your customers’ minds.
Testimonials can enable your customers to trust your business and your offering better, further allowing them to strengthen their buying decision.
4. Live Chatbots
Nobody likes to wait in this day and age. Customers have questions, and they need their solutions ASAP.
Including a live chat option in your mobile app or website can help you do exactly that.
AI-based chatbots can be programmed to answer several questions related to your business, your product, and any other FAQs that might pop into your customers’ minds.
A lower turnaround time, and fewer employees involved in the customer support department, are a win-win for the business and the customers.
5. A/B Testing
It might not always be the case that your every digital ad or communication works effectively. This is where A/B testing comes in.
Conducting A/B testing lets you determine what’s working and what’s not with your communication, channels, ad placements, etc.
6. Humanize Your Business
People love engaging with businesses that feel human.
Including a certain degree of personalization in your communication can go a long way. Some examples of personalization can be:
- Including first names, while sending any communication
- Adding more videos on your brand platforms with human faces
- Segmenting the users and communicating with them
7. Create a Sense of Urgency
Creating a sense of urgency on your website works in many ways.
Running limited-period offers and launching limited edition products or discounts on services can help you increase your conversions.
The idea here is not to create panic but to remove the buyer’s hesitation and take action. However, this might be a relatively short-term method.
8. Test Your Offers
Offers work exceptionally well when marketed well.
Moreover, an offer may also help you fight against the abandoned cart rates, which your customers might have left earlier due to a higher price.
Testing your offers on several occasions like Thanksgiving, Cyber Monday, and Black Friday sales can increase your conversion rates.
9. Create Content
Creating content related to your product or service can help your customers determine that you are an expert in your niche.
Apart from building trust, they can also get answers to questions that might arise in their minds after going through your product.
For instance, if you’re a travel company, creating content around visa requirements, flight ticket hacks, etc., can help your customers connect with you better.
10. Speed It Up
A website that loads faster will have people engaging with it better.
If the loading speed of your landing page isn’t up to mark, you’re losing half of your potential audience before they even get to see what you have to offer.
Hence, optimizing for speed doesn’t make your customers wait.
Takeaway: Conversion Depends On Being a Customer Yourself
Apart from putting in loads of strategies and tons of tools, the final thing depends on- being a customer yourself.
Your business should take every step while keeping yourself in your customers’ shoes. If the answer to your question comes out to be optimistic, then your customers might like it too.